Selection of past work


Social Media Remarketing Ads

Facebook advertisements targeted at customers who have visited select site pages 


Nonprofit Facebook Ads

Direct response advertisements on Facebook offering a promotion code to drive signups for a local nonprofit's 5K and 10K


Multi-asset Campaign

Project management of multi-asset campaign: Landing page, PDF download, banner ads, paid social ads, paid search ads; including planning and execution of paid social ads, banner ads, paid search ads


Loyalty Program

Creative project management of new loyalty program "badges" and accompanying email marketing to announce users' new badge accomplishments


In addition to marketing efforts, I have extensive experience in writing, including for well-known media outlets and copywriting for advertisements, on social media and elsewhere. Some places my work has appeared:

TripAdvisor blog