Selection of past work

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Social Media Remarketing Ads

Facebook advertisements targeted at customers who have visited select site pages 

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Nonprofit Facebook Ads

Direct response advertisements on Facebook offering a promotion code to drive signups for a local nonprofit's 5K and 10K

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Multi-asset Campaign

Project management of multi-asset campaign: Landing page, PDF download, banner ads, paid social ads, paid search ads; including planning and execution of paid social ads, banner ads, paid search ads

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Loyalty Program

Creative project management of new loyalty program "badges" and accompanying email marketing to announce users' new badge accomplishments

Content/BLOG WRITING

In addition to marketing efforts, I have extensive experience in writing, including for well-known media outlets and copywriting for advertisements, on social media and elsewhere. Some places my work has appeared:

TripAdvisor blog

Cosmopolitan.com

Elle.com

CountryLiving.com